Music Forward, Live Nation and the Living Legacy Foundation have partnered to offer these unique scholarships to support the future of the live entertainment business. This opportunity is specifically designed to support students interested in the core aspects of the concert business, including concert promotion, venue operation, ticketing, sponsorship, e-commerce and artist management.
A total of four $10,000 and two $5,000 scholarships will be awarded to outstanding college students—in either their junior or senior year—majoring in music business and/or related fields at an accredited college or university in the U.S.
Steven J. Finkel Service Excellence Scholarship: Established in memory of a Live Nation employee who went above and beyond to improve the concert experience for fans, artists and staff, this scholarship is designed to support the ever-growing customer service expectations within the live entertainment industry.
Tiffany Green Operator Scholarship: Established in memory of one of Live Nation’s first female concert production specialists, this scholarship is designed to support women pursuing a career in live entertainment.
Live Nation U.S. Concerts Scholarship: Established to support students interested in the core areas of Live Nation’s business: concert promotion, venue operation, sponsorship, ticketing, e-commerce and artist management.
David E. Ballard Scholarship: Established in 2019 in memory of David E. Ballard with the support of the Living Legacy Foundation, this scholarship supports youth who have experienced homelessness and/or been part of the foster care system and are pursuing a career in live entertainment.
Affinity Plus Scholarship: Established in partnership with the Affinity Plus Foundation, two $5,000 scholarships will support Minnesota students or Affinity Plus members studying out-of-state pursuing a career related to the music industry.
To learn more about these opportunities, visit our scholarships portal here: https://hobmusicforward.org/programs/scholarships/